Sky Sports Unveils Ticket Deal For British Masters
Sky Sports has teamed up with The European Tour to promote this year’s British Masters by offering more than 15,000 free tickets to the opening round.
The British Masters returns to The European Tour international schedule for the first time in seven years, when it visits Woburn Golf Club in October.
Supported by Sky Sports, the broadcaster is offering free admission as part of ‘Sky Sports Thursday,’ to help attract a new audience to golf alongside established fans.
Available from 10am today (Friday 24th April), an exclusive 48 hour ‘pre-sale’ is on offer to Sky customers.
According to Sky, 1,000 tickets were snapped up in the first five minutes.
The remaining free tickets for ‘Sky Sports Thursday’ will then be made available to non-Sky customers via www.sky.com/tickets from 10am on Sunday when tickets for Friday to Sunday will also go on general release.
Ian Poulter, the 12-time European Tour winner and tournament host, said: “This is a brilliant idea and just proves how keen Sky Sports and The European Tour are in attempting to do something different with the British Masters. I’m sure the British Masters is going to be a tremendous event and the fact that the first day’s play will be free, means as many as possible can come down and cheer us on.”
Barney Francis, managing director of Sky Sports, added: “We’ve promised to do something different with the British Masters so we’re delighted to partner with The European Tour and announce ‘Sky Sports Thursday’ and free entry for everyone. As well as entertaining existing golf fans, we’re really keen to play our part in helping attract a new audience and we hope a day of free golf will help do just that.”
