Slingsby Gin To Supply Royal Ascot
Yorkshire gin brand Slingsby Gin has been announced as an official supplier to Ascot Racecourse, home of Royal Ascot.
Slingsby Gin will have exclusive pouring rights across the racecourse for all meets throughout 2022, including Royal Ascot, which this year takes place from 14th to 18th June.
Additionally, Slingsby Gin is entitled to exclusive activation rights, inclusion in international event coverage and will enjoy branding throughout the Berkshire racecourse.
According to a statement, the brand, which is already a sponsor of a number of British sporting teams and events, ‘hopes that its new Ascot partnership will further strengthen its strong sporting connections.’
“We are extremely proud of our British heritage and roots at Slingsby, so when the opportunity arose to work with Ascot, one of Britain’s most iconic institutions, we jumped at the chance,” said Marcus Black, Slingsby Gin Co-Founder. “We are honoured to have been named the racecourse’s official gin supplier and we are excited to align with Ascot’s promise to ‘raise the standard’ by delivering the best possible experience for customers throughout the season.”
Felicity Barnard, Ascot Racecourse Commercial Director, added, “Working with like-minded British brands like Slingsby is always a pleasure. We can’t wait for them to be our official gin supplier for the season, and we are really looking forward to having them at our events and seeing how our customers respond to their incredible range of gins.”
