Slipstream To Secure New Rose Bowl Name

The Rose Bowl, home of Hampshire Cricket, has appointed marketing agency Slipstream to help secure partners for its new multi-entertainment stadium complex, County and ‘Royals’ teams.

For the first time, The Rose Bowl is offering the ‘ground naming rights’ to a single brand owner.

The opportunity will include a significant package of rights and benefits to deliver extensive brand awareness and multiple communications opportunities supported by management resource.

Phase one of the £48m development of the stadium was completed by the opening of two new stands in June and it has hosted England matches since.

The next phase of development for the stadium and entertainment complex will shortly be underway and will include a 175-bedroom hotel, 700 seat conference auditorium, additional hospitality suites, new media centre, and an 18 hole championship golf course.