slt Initiates US Growth With Acquistions
Super League Triathlon (SLT) has announced the acquisition of the New York and Chicago Triathlons.
SLT acquired the New York and Chicago events from US-based Life Time, Inc., which will continue to produce the two events this year.
The acquisition of two additional major city triathlons grows UK-headquartered SLT’s portfolio of mass participation events in the USA, which also includes Malibu Triathlon.. Terms were not disclosed.
SLT now owns three of the longest-running and largest participation triathlons in the country as it continues driving it ‘ambition of reviving short course racing in the USA.’
SLT CEO and Co-Founder, Michael D’hulst, said, “I am very excited to be able to announce the acquisition of two fantastic events with the New York and Chicago triathlons. These are races with a rich history in our sport and in prime locations in major cities. It is an honour to now be the custodian of these brands.
“This move underlines Super League’s transition as we grow from being more than a right’s holder in elite sport to also delivering mass participation events, and shows our commitment to make short course racing cool again in the US via a strategy that engages and excites participants.”
SLT Chairman and Co-Founder, Leonid Boguslavsky, added, “A platform that brings together these three huge events while growing the footprint of our professional events in the US and expanding our media presence is a truly unique proposition. We are formulating exciting plans for the future and look forward to being able to announce these in due course.”
