slt Locks In Ticketing Partner
Super League Triathlon has partnered with London-based ticketing and hospitality platform Seat Unique.
The partnership will aim to deliver hospitality experiences at its Arena Games Triathlon and Championship Series events, which begin on 8th April with the Grand Final of Arena Games Triathlon powered by Zwift at the Aquatic Centre in London’s Queen Elizabeth Olympics Park.
The hospitality experience on offer will include exclusive access to the pool deck to watch the athletes racing, as well as VIP hospitality that includes complimentary food and drinks.
Seat Unique works with a number of clubs, venues and rightsholders directly to help fans access tickets and experiences.
Jo Sinclair, Chief Commercial and Marketing Officer at Super League Triathlon, commented, “As we look to grow our hospitality offering at Super League Triathlon, there is no better partner than Seat Unique – who are well established in the entertainment and sporting worlds – to help deliver new audiences to the event, while appealing to traditional triathlon fans who can enjoy exclusive access to watching their heroes in ways the sport has never seen before.
“We have some hugely exciting plans for our hospitality experiences beginning with a one-of-a-kind opportunity to watch the Arena Games Triathlon final from the pool deck as the athletes race just meters away.”
Robin Sherry, CEO and Founder of Seat Unique, added, “We are delighted to announce our first Olympic sports partnership with Super League Triathlon – the world’s leading swim-bike-run series. Our goal is to make premium sporting experiences more accessible worldwide, and we are thrilled to extend this access to Olympic sports fans, providing them with the best possible vantage points to witness the world’s top athletes in action.
“Through this partnership, fans now have greater access to a range of hospitality packages for SLT events than ever before. We are excited to see SLT fans using our technology to enjoy the fantastic hospitality experiences available.”
