Smg Insight Partners With Bt Sport Industry Awards
Sport Industry Group is delighted to announce that SMG Insight has agreed a new partnership to become the Official Research Partner to the BT Sport Industry Awards 2016.
As part of the deal, the SMG Insight – a leading global supplier of sport, sponsorship and media research and insight, as well as related consulting services – will also become the Official Category Partner for Best International Marketing Campaign.
For the first time in the Awards 15-year history, Best International Marketing Campaign was opened up to work from all around the world that did not necessarily appear in the UK market.
The Official Shortlist features two entries from adidas – Be The Difference and Gamedayplus, Infiniti’s Performance Engineering Academy, Land Rover’s #WeDealInReal Rugby World Cup campaign, the UFC 189 World Tour and Williams Martini Racing’s sponsorship.
Linked to YouGov, SMG Insight has access to a global panel of more than 4 million and the world’s largest interconnected dataset measuring public perception on more than 6,000 brands and 60 sports properties on a daily basis.
Richard Brinkman, SMG Insight director of growth and strategy, commented: “We are delighted to become a partner of the BT Sport Industry Awards. It is exciting to be able to network with many of the UK’s leading sports industry professionals as well as demonstrate some of our insights and capabilities.
“Recognising the best international work in the sports field is very appropriate for SMG Insight at this time as we rapidly expand our services and client base into many new markets around the world.”
Nick Keller, chairman, Sport Industry Group, added: “Having a key player such as SMG Insight on board for the BT Sport Industry Awards will give an extra level of perception and knowledge for us and our network. We’re delighted to have this international experience with us for the year-round journey.”
The industry’s flagship event will takes place on 28th April 2016 and see over 1,750 major players from the world of sport, business and entertainment come together for an unforgettable night celebrating the standout work from across the sporting world.
For more information and to book your table at the BT Sport Industry Awards on 28th April 2016 visit sig-staging.ypstagingserver.com/awards.
Find out more about SMG Insight www.smg-insight.com or contact richard.brinkman@smg-insight.com for more information.
