Smg Insight Sportsindex Ranks Sports Buzz
SMG Insight has released its SportsIndex 2017 Annual Report, the fourth in a series of annual reports comparing the UK public’s perception of 60 domestic and international sports events.
Covering 17 sports sectors, SportsIndex measures 60 events across a range of 16 metrics on a daily basis, including buzz, impression, quality, reputation, brand awareness and consideration.
SMG Insight’s report ranks events by buzz score – the net difference between the amount of positive news and negative news heard by respondents about an event during a 12-month period. Analysis and year-on-year comparisons provide a picture of where the 60 events sit in the current sporting landscape, whilst the ‘Summary by Sport’ section examines results by sporting category.
The SportsIndex found five new events enter the Top 10 and whilst Rio reigns supreme as the Summer Olympic and Paralympic Games take the top spots, other new entries include Twenty20 Cricket, Tour de France that jumps up the rankings following a year-on-year surge in buzz fueled by the dominance of British cyclists, and English Premier League which achieves its best buzz score in four years as major news stories grab the back page headlines
The Wimbledon Championships, last year’s top event, continues to boast a strong and static buzz level, keeping a firm hold on its special place in the British sporting calendar, as does the Six Nations Rugby Championship.
Snooker star Ronnie O’Sullivan takes the sport to new heights as the World Snooker Championship leaps 32 places in the rankings, reaching the Top 20 for the first time.
Buzz around the ATP World Tour Finals, Scottish Premiership, International Triathlon World Cup and NBA Basketball places all four events amongst the best year-on-year improvers in this year’s report.
Read the full report here.
