Snack Media Appoints Former Engine Sport Creative Director

Snack Media has announced the appointment of former ENGINE Sport Director of Brand Experience Josh Robinson as Non-Executive Creative Director.

Robinson will take up the role in addition to his work at his own specialist brand consultancy, 17days, which led Snack Media through its recent rebrand.

In his role with Snack, Robinson will be tasked with integrating the fan engagement specialist’s brand throughout its business, from talent acquisition to product innovations as well as overseeing pitches and client development.

“It has been an absolute joy to get under the skin of a business that believes in quality as the pathway to scale and long-lasting client relationships,” said Robinson. 

“The brand review led us to an internal manifesto entitled ‘Honour The Fan’ and the realisation that Snack Media can and should passionately champion truth and transparency at every opportunity – we call this ‘Snacktivism’. 

“Brand means nothing if it isn’t brought to life through product, processes and people. I’m itching to get stuck into the roll out, particularly at a time when Snack Media’s people, partners and clients all want something meaningful to believe in and buy into.”

Niall Coen, Snack Media, Co-Founder & CEO added: “I am delighted to be welcoming Josh to Snack Media at this transformative time in the business’s evolution and growth. 

“Our recent acquisition of GiveMeSport and a number of new client wins have turbocharged our offering and, frankly, our ambition.

“Josh has a rare skillset combining sports, lifestyle and tech expertise with a very commercial approach to creativity. He will help us bring our brand to life internally and externally and is already helping us refine a creative offering that maximises the behavioural data we draw from our 42 million monthly web users and 28 million social followers.”