Snoop Dogg drops into Swansea City ownership
53-year-old, American rap icon Snopp Dogg has joined Swansea City’s club’s ownership group. The new announcement follows Croatian football great Luka Modrić also becoming part of the ownership.
Snoop Dogg has established himself as one of the most influential rappers of all time, renowned for having sold 35 million albums worldwide across a career spanning more than 30 years. The Death Row Records owner has won numerous awards and received 17 Grammy nominations. He has always held a deep affection for sport, particularly football, and has previously served as a brand ambassador for the FIFA video game series.
His ties to Swansea City will extend beyond merely wearing the club’s famous white shirt, as he has formally joined the club’s ownership. His colossal global profile and passion for football are expected to play a significant part in helping to spread the Swansea City name as far and wide as possible, contributing to expanding the club’s reach internationally. This is intended to boost the club’s commercial performance and further support its ambitions and aspirations. To mark his place as part of the club’s ownership, a mural of Snoop Dogg, created by Hasan Kamil, has been completed and unveiled in the stadium’s West Stand.
Snoop Dogg said, “My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City. The story of the club and the area really struck a chord with me. This is a proud, working class city and club. An underdog that bites back, just like me. I’m proud to be part of Swansea City. I am going to do all I can to help the club, and I look forward to getting to know all my YJBS.”
Tom Gorringe, chief executive, Swansea City, said, “It is very exciting for us as a football club to formally welcome Snoop Dogg as a co-owner and investor into Swansea City. His enjoyment and love of football is well documented, and he has often spoken of a desire to get more involved in the sport. We are delighted he believes that being part of Swansea City is the right way to realise that ambition. Dogg is passionate about this project and helping us continue to raise the profile of the club to as wide an audience as possible.”
Swansea City’s ownership group added, “To borrow a phrase from Snoop’s back catalogue, this announcement is the next episode for Swansea City as we seek to create new opportunities to boost the club’s reach and profile. Snoop’s colossal global fanbase and audience will certainly help us do that, and he has made clear to us throughout this process just how excited he is at the prospect of joining the club.
Snoop has openly shared his love of football and his desire to be involved in the game, and we expect his involvement to support us putting as competitive a team as possible out on the field. During our conversations Snoop spoke about having worn many football shirts without ever having felt a club to be the right fit for him. We are delighted that putting on a Swansea shirt has proven to be that right fit.”
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