Soapbox retains Formula E UK PR account

The ABB FIA Formula E World Championship has reappointed sport communications agency Soapbox as its retained UK PR agency for the upcoming Season 12.

The renewal follows a record-breaking season for the all-electric racing series, which saw new highs for its cumulative TV audience and global fanbase. Soapbox will continue to run a proactive PR campaign to build awareness in the UK and drive interest ahead of the London E-Prix at Excel London.

The calendar includes new races in Madrid and Miami, while the season will also feature the return of the dedicated Women’s Test, offering twice the track time for professional women drivers.

Rowan Wilkinson, Co Founder and Managing Partner, Soapbox, said, “We are absolutely delighted to be working with Formula E again next season after a record-breaking 12 months for the series. Working with Formula E last year was a privilege, challenging our team to deliver exceptional results.

Motorsport is in our DNA at the agency, and we are excited to see what we can achieve together in Season 12. Formula E is one of the most innovative, fastest growing and environmentally sustainable sports in the world and the renewed collaboration perfectly aligns with our commitment and passion for Motorsport. We are proud to continue supporting Formula E’s exciting journey on and off the track.”