Soccer Aid For Unicef Scores Vitality Partnership

06 Jun 2023 | Ollie Burke
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Charity football match Soccer Aid for UNICEF has announced Vitality as an official partner for the 2023 game.


The health and life insurance company and Soccer Aid are long-term partners and the new agreement sees the pair enter their fifth year of collaboration.

This year’s sponsorship agreement will include behind-the-scenes access with an array of Soccer Aid for UNICEF talent, who will be taking part in fitness-related challenges designed to encourage people to live healthier and more active lifestyles.

The match takes place on Sunday 11th June at Old Trafford, the home of Manchester United, and will be broadcasted for all to see on ITV.

Nick Read, Managing Director of the Vitality Programme, said, “Our partnership with UNICEF is incredibly important to us and we are proud to be working with the team at Soccer Aid for UNICEF for a fifth year running. We have a shared goal and commitment to ensuring people live happy and healthy lives, and the partnership embodies everything we believe in as a business. It’s truly inspiring to see all of the work that has been done to help protect children across the world and their ongoing ambition to do more.”

Kenneth Shepherd, Founder of Soccer Aid for UNICEF, added, “Vitality has been a brilliant partner for five years now, and we’re delighted to once again extend our partnership with them for the 2023 match. We look forward to working with Vitality in the build up to training week and the big game on Sunday 11th June, at Old Trafford.”

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