Soccer Supplement Appoints B-engaged For Global Campaign
Sports nutrition brand Soccer Supplement has appointed marketing agency B-Engaged to run its global brand communications and media content strategy.
The appointment will see the agency handle positioning, brand strategy, design, PR, social media communication, as well as creative development of new campaigns for the brand, which has recently signed Juventus star Paulo Dybala (pictured above) and England captain Harry Kane as ambassadors. B-Engaged says the pair will also help on a number of grassroots initiatives developed by the agency.
Soccer Supplement also has deals in place with a number of top football clubs including Premier League side West Ham, the Scottish National Team, and Ligue 1 side AS Monaco.
“We’re incredibly excited and proud to be working with Soccer Supplement, their impressive club partnerships was brilliant enough, but the recent news around their global ambassadors has taken things to a new level,” said Ehsen Shah, CEO, B-Engaged.
“We look forward to driving awareness of the Soccer Supplement brand and telling engaging stories that we feel footballers, from professional to grassroots, across the country will resonate with.”
Mark Britton, Co-Founder, Soccer Supplement, added: “We’re all really happy to work with B-Engaged on this project and for so many others in the future, this is a momentous time for us as a company and there’s no team I’d trust more with the launch of these two athletes.”
B-Engaged adds Soccer Supplement to a roster of brands in its client portfolio, which includes EA Sports, PUMA, Guild Esports and Football Manager.
The agency also runs commercial and marketing of a number of footballers including Arsenal’s Hector Bellerin, Chelsea’s Kai Havertz, Liverpool’s Thiago Alcantara, and Bayern Munich’s Serge Gnabry.
