Samsung UK has revealed its ‘Samsung Galaxy Team’ ahead of the start of Sochi 2014, comprising of a selection of top UK winter sports athletes who will open up their lives and training regimes to the public through the new Samsung UK Sochi 2014 hub.
Samsung is leveraging its position as wireless communication equipment category sponsor to encourage the British public to support the team as they embark on their quest for medals later this week.
As the world gets ready for the Opening Ceremony on Friday 7th February, the UK contingent of the Samsung Galaxy Team will be introduced to the British public and share their stories and successes with the nation, including; Olympic slopestyle snowboarder Billy Morgan, reigning Skeleton World Champion Shelley Rudman, European champion speed skater Elise Christie, Paralympic alpine skier Kelly Gallagher and her guide Charlotte Evans, James Woods one of the world’s leading freestyle skiers, and World Champion curler Eve Muirhead.
The selected athletes join the largest-ever Samsung Galaxy Team made up of Olympic and Paralympic hopefuls for Sochi 2014, encompassing 80 athletes from 20 countries, who will be armed with the official Olympic Games phone, the Samsung Galaxy Note 3.
Each Samsung Galaxy Team athlete will use their Galaxy Note 3 to capture and share their experiences of the Games via the hashtag #SamsungGalaxyTeam. By visiting the Samsung UK Sochi 2014 hub fans can see exclusive athlete content and also be in with a chance of winning amazing prizes, including one-on-one winter sport training sessions with the Samsung Galaxy Team athletes.
In addition to the Samsung Galaxy Team, two mobile bloggers who reported on the London 2012 Olympic Games for Samsung will also share their experiences.
Harry Shiel, 21, from Brighton and Rachel Stringer, 22, from Norfolk will have tickets to events and the opening and closing ceremonies, access to athletes to help raise awareness and support, as well as visit Sochi’s main tourist attractions such as Riviera Park Sochi, Winter Theater and Krasnaya Polyana, creating unique content to share for the nation via their own and Samsung owned social channels.
Videos, images, tweets, interviews and challenges from the athletes and Sochi Mobilers will all be available on the Samsung UK Sochi 2014 hub.
Commenting on his involvement in the Samsung Galaxy Team, Sochi 2014 medal hopeful slopestyle skier James Woods said: ‘This will be my first Winter Olympic Games and to say I am excited is an understatement. As my training’s getting more and more intense it’s fantastic I can use technology to share every moment with my friends, family and fans back home.’
James joins Paralympic Games hopeful Kelly Gallagher and her guide Charlotte Evans in Samsung’s campaign to open up Sochi 2014 for everyone. Kelly comments on the announcement: ‘Sochi 2014 is nearly within our grasp and we are all training harder than ever. For me, the nature of my event means I have to put total trust in my ski partner, Charlotte, as we pick up intense speeds down the mountain. It’s incredible that thanks to technology we’re able to strengthen our relationship and communication every day, as well as invite our fans to understand more about winter Paralympic sports.’
