Social Chain’s Gamebyte Partnership With Revolution Esports
GameByte, the gaming brand run by creative social media agency Social Chain, has signed a three-year partnership with Revolution Esports to become its exclusive Social Media Partner.
As part of the deal, GameByte will also become one of five UK Esports Hubs where Revolution talent can compete and train.
Revolution Esports produces major events and tournaments and manages up and coming esports talent. The partnership will see GameByte’s involvement in the grassroots development of that talent across the UK.
In addition to hosting and training talent, as part of the hub network, Social Chain and GameByte will provide promising esports players with a platform to bolster their online presence through GameByte’s own digital channels, which counts 6.5 million gamers across social media. The gaming publisher has also recently launched its own online store.
GameByte also says it plans to cultivate future esports professionals’ growth by providing them access to equipment through the hub, building their personal brands on social, and providing access to commercial relationships and long-term partnerships through its own client base.
“We have long known there is an abundance of untapped talent within esports and gaming, however, the identification and development of talent hasn’t been a fundamental part of the industry,” said Adam Johnson, CEO and Founder, Revolution Esports.
“This is where Social Chain and GameByte’s social and brand building expertise can change that equation.
“Working alongside GameByte and Social Chain is so exciting for all involved. This partnership enables us to really elevate our offering to the esports infrastructure and provide the best possible platform for talented individuals to flourish in the industry.”
Social Chain’s head of gaming, Rich White, said: “Much like in traditional sports, grassroots development of talent is vital to the long-term success of esports.
“A huge part of this relies on access to high-end equipment which we will be providing through our hub in Manchester. GameByte will now be an instrumental part of cultivating esports talent within the UK thanks to our partnership with Revolution Esports.”
With the deal also comes the opportunity for GameByte and parent company Social Chain capitalise on the commercial opportunities presented by esports tournaments and events.
Social Chain business development director Sam Barrett added: “We’re leaning into esports in an aggressive and strategic way. Major esports events are a core part of our partnership, which hold huge sponsorship potential. Plus we’ll be able to create vast amounts of content through this to further grow our social and editorial channels.”
Revolution Esports recently announced additional partnerships with SAF and Ace Of Spades. The company also plans to open four further Esports hubs across Europe in 2022, including a hub in Munich which will replicate its UK model.
