Société Générale Signs Up To Rugby World Cups

30 Nov 2010 | sigadmin

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Société Générale has become the official bank to the Rugby World Cup 2011 and the 2015 tournament in England.??

The French firm joins a multi-national inventory of major commercial partners for Rugby’s showpiece tournament, which is being played from 9th September – 23rd October 2011.

The announcement extends Société Générale’s long-term commitment to global Rugby after being an official partner of the France national team since 1987 and a partner of the French Top 14.??

The company also joined the Rugby World Cup Worldwide Partner inventory for the 2007 tournament in France.

As a sponsor for the Rugby World Cup 2011, Société Générale has access to a package of rights, including use of the RWC 2011 event marks and designations in promotional tie-ins.

?The announcement further enhances the multi-national flavour of commercial partners for Rugby World Cup 2011.??

So far the other partners include: Emirates Airline, MasterCard, Heineken, ANZ, DHL and Coca-Cola.??

The Rugby World Cup 2011 in Zealand is set to be attended by over 1.6m spectators and watched by a global TV audience of over 4bn in more than 200 countries.