Socios has signed new agreement with three Premiership Rugby clubs, marking the fan token and entertainment company’s first move in to English rugby union.
According to a statement, the fan tokens available for all three clubs will provide ‘holders around the world with an array of rewards, new opportunities for engagement through polls, greater access to their club and its players, and a community where they can build networks with other fans.’
Each club’s season ticket holders will be given a free fan token to welcome them to the Socios community, with further tokens available to purchase at an initial fixed price of £2.
All three clubs have already announced an initial range of different experiences that fan tokens will offer.
Saracens has announced its set of rewards and experiences, including being able to vote on the name of the new West Stand at StoneX Stadium, and getting the chance to vote on the colourway of the 24/25 away kit.
Fans of Premiership Rugby champions Leicester Tigers will be able to win signed and match-worn shirts, enjoy player meet-and-greets and spend a day with the Premiership Trophy.
Finally, Harlequins fans will be able to enjoy dressing room tours, watch a match on the team bench and attend a training session with the squad.
Alexandre Dreyfus, CEO of Chiliz and Socios.com, said, “Launching in a new sport is always a big moment for Socios.com and the growth of platform. The wider rugby community comprises some of the most passionate sports fans around. It has long been an ambition to launch in this area and between Leicester, Harlequins and Saracens, we are partnering with three of the best-known and best-supported rugby union sides. We are looking forward to working with these teams to offer a differentiating way of engaging with their fans.
“More broadly, we’re excited to add three more leading clubs to our platform’s multi-sports ecosystem, as we continue building an offer for fans of clubs and organisations in the world’s biggest sports. We have further updates developments ahead for Socios.com as we look to expand and enhance our tokenised system of fan engagement, access, community and rewards.”