Solo Sailing Race Secures Title Partner
The Transat, the oldest professional solo sailing race, which sets sail from Plymouth to New York, has a new title sponsor in bakerly, a new brand of French inspired bakery goods.
The race now officially becomes “The Transat bakerly”, which will start on 2nd May this year.
With a warm-up from St Malo to the race start at Plymouth and then finishing New York 3,000 miles later, The Transat bakerly follows the strategic path of the bakerly brand – created in France, established in Britain and today setting foot in America.
As part of the deal, the public will have the chance to discover different products the Norac group has to offer during each of The Transat bakerly’s stopovers – at St-Malo, Plymouth and New York.
“The Transat bakerly is a key race in the world of offshore racing and sport in general”, explained Bruno Caron, CEO of Norac. “Since 1960, the race has contributed a great deal to sailing and its history has a universal appeal. We are very proud to associate our brand with an event of this magnitude.
“For us this sponsorship marks a return to racing and a sport that has much potential, as we discovered with Crêpes Whaou! Now with The Transat bakerly, we marry passion and reason because this is how the best stories start.”
Hervé Favre, The Transat bakerly events director added: “Since the first edition, The Transat has been associated with fine partners. Today we are proud to join together with bakerly and look towards a promising future with Norac, a French food group out to conquer the US market.
“This partnership is great news, and it will help give greater scope to the event,” Favre added.
The 2016 edition of The Transat bakerly will see 25 solo skippers in four classes – Ultimes, IMOCA 60s, Multi50s and Class40s – take on one of the great challenges in professional sailing.
When Sir Francis Chichester won the first edition of the race in 1960, it took him 40 days to reach New York. This year the fastest boats could be there in as little as seven days.
