Sporting kit manufacturer Sondico has announced new partnerships with Sky Bet Football League clubs Sheffield Wednesday and Carlisle United.
A brand of Sports Direct, Sondico will provide the clubs’ with all kit and leisurewear for a three-year period from the 2014/15 campaign, adding to their portfolio of over ten Football League clubs.
Neil Burke, Sondico’s professional sales director, said of the deal with Championship side Sheffield Wednesday: ‘Sheffield Wednesday are a huge club, not just in England but across Europe and beyond too.’
‘We are extremely proud to confirm a partnership with a football club of this stature and look forward to seeing the results of these two major sporting brands unite moving forward.’
The Owls’ head of retail Peter Pridmore added: ‘We are delighted to confirm this affiliation with Sondico, who for many years have been a recognised and respected brand within football.’
‘Over the last few years in particular, the company have dramatically increased their provision of football-related merchandise, producing replica kit and training wear for a number of professional clubs.’
‘Sondico are one of the fastest growing brands within the football sector and forecast to be a major player within the market as they develop and enhance their broad range of products.’
‘Sheffield Wednesday will be viewed as their flagship club for 2014/15 and we are all excited about the bespoke range of designs Sondico will present and provide at Hillsborough.’