Sony acquires STATSports to bolster data division
Sony has acquired Northern Ireland-based sports data and performance analysis company STATSports Group.
The acquisition will see STATSports integrated into Sony’s sports businesses, which already include Hawk-Eye and Beyond Sports. The move aims to create a comprehensive data and analytics platform for the sports industry, combining STATSports’ expertise in athlete data collection with the existing capabilities of Hawk-Eye and Beyond Sports.
The deal will allow Sony to offer an end-to-end service covering data collection, officiating, broadcast enhancements, and fan engagement.
Rufus Hack, CEO, Hawk-Eye and Beyond Sports, said, “From our conversations, it is clear that STATSports is a business and a brand that is built on a passion for its people and its customers, which is a value we share at Sony’s sports businesses. We are delighted to welcome the STATSports team and believe that the acquisition will be a pivotal moment in the sports technology industry. It will enable us to create a truly comprehensive, end-to-end data and analytics platform for the sports industry, covering data collection, officiating, broadcast and fan engagement.”
Alan Clarke, Co-founder, STATSports, said, “This is a landmark day for STATSports. For 16 years, we have been driven by a passion for innovation and a desire to revolutionise sports performance analysis. To be part of the Sony family, and to be aligned with a brand that has such a rich heritage in innovation, is a testament to the hard work and dedication of our entire team. We are excited about the journey ahead and the opportunity to bring our technology to an even wider audience.”
