Sony Ericsson Gears Up For 2010
Sony Ericsson has announced the launch of its Extra Man marketing campaign to support its sponsorship of the 2010 FIFA World Cup in South Africa.
The campaign aims to be reflective of how the media landscape has changed and new ways that people now consume their media, by ensuring that Sony Ericsson handsets will be at the heart of the first social networking and media sharing World Cup.
From now until June 2010, Sony Ericsson aims to reward all fans with activities both before and during the 2010 FIFA World Cup enabling fans to create and share their own content.
This will be either at the 2010 FIFA World Cup itself, through the website www.sonyericsson.com/extraman or directly through Sony Ericsson handsets.
The centrepiece of the fan focused mission will be the launch in 2010 of a unique football application which will deliver the best football experience on a handset. This will provide fans with instant access to football action videos from the best action from the World Cup qualifiers and the friendly games in the lead up to the 2010 FIFA World Cup, football news and games.
Fans will also be able to share all their football moments directly with their friends using social networking site applications built into the handset. Further details will be announced in due course.
The website – www.sonyericsson.com/extraman – has been designed to become the home for all fan content needs, will host WorldCupedia, the world’s very first football focused search engine with content accessed through Kosmix.
The site will also let fans view highlights from FIFA World Cup qualifier matches, iconic moments from past tournaments and enjoy exclusive football content and football mobile downloads.
Sony Ericsson’s campaign has already seen the launch of the Golden Ticket promotion, which offers consumers across the globe the opportunity to follow their team all the way at the 2010 FIFA World Cup in South Africa.
Sony Ericsson is the Official Mobile Handset of the 2010 FIFA World Cup, which arose through Sony Corporation, as the Digital Life Partner of FIFA.
Sony Ericsson agreed to sub-license the category from Sony Corporation and the agreement includes all FIFA events until 2010 including the 2010 FIFA World Cup in South Africa. The Digital Life category includes mobile handsets as well as consumer electronics, professional and broadcast AV and other equipment, personal computers, movies, music and gaming.
