Sony Extends Champions League Partnership
Sony Computer Entertainment Europe and Sony Mobile Communications has signed a new three year global partnership to continue as official partners of the UEFA Champions League through until 2018.
The new agreement will also include the UEFA Super Cup from 2015 to 2017, as well as the UEFA Women’s Champions League Final and UEFA Youth League Finals.
The deal, activated by Octagon, will enable PlayStation and Sony Mobile extensive rights to matches, pre-match training sessions, media, hospitality and events including the final, as well as the exclusive digital partnership on UEFA.com.
Jim Ryan, president and chief executive officer, Sony Computer Entertainment Europe, said: “Our relationship with UEFA and the UEFA Champions League is incredibly important to us and we see it as a very natural fit for our brand and audience. We are excited to continue this relationship for another three years and look forward to bringing something new, fun and exciting to our gamers that will be a uniquely PlayStation approach to the UEFA Champions League.”
Dennis van Schie, chief commercial officer of Sony Mobile, commented: “UEFA Champions League is the pinnacle of club football and we’re excited to bring fans around the world extraordinary ways to enjoy and share their passion for the game. This prestigious global platform enables us to extend our reach to new audiences and provide them with truly engaging and immersive mobile experiences.”
The duo join Heineken and Nissan as the third official partner for the 2015-2018 cycle, alongside adidas, the official supplier partner.
