Sos Rehydrate Signs England Athletics Deal
Electrolyte replacement hydration drink, SOS Rehydrate, has announced a new partnership with England Athletics that will see the brand provide SOS Rehydrate to all athletes selected to represent England in international matches.
For the founders of the brand – brothers James and Tom Mayo – the partnership has extra significance, as both competed for England. Tom was a Commonwealth Games finalist in Manchester in 2002 whilst James competed in England AA races between 1998 and 2001.
James said of the partnership: ‘SOS is for runners by runners so we’re very excited about this partnership. We know SOS Rehydrate will help England Athletics improve performance, smash athletes PB’s and ultimately help them challenge for more medals in the future!’
Chris Jones, England Athletics CEO, added: ‘We’re delighted to announce SOS Rehydrate as our first ever rehydration partner. As well as providing product for our athletes and coaches, SOS experts will also be speaking to athletes and coaches at our seminars on the importance of hydration.’
Founder, Dr. Blanca Lizaola, commented: ‘SOS Rehydrate is medically proven to support performance. We’ve developed a product that doesn’t just meet world health standards and is Informed-Sport approved but is also able to provide substantial rehydration without unnecessary excess sugar.’
