Southampton unveil new shirt sponsor
Southampton have signed a new agreement with Garmin, which designates the technology company as the club’s first ever back-of-shirt sponsor.
The deal will run until the end of the 2024/25 season, and sees Garmin return as a club partner, after previously collaborating with the Saints in 2014.
The company’s logo will debut on the Southampton shirts during the club’s Carabao Cup clash with Liverpool on 18th December.
Garmin, which has its European office in Southampton and recently opened its flagship UK store in the city, will receive LED brand visibility within the club’s 32,384-seat St Mary’s Stadium throughout the season.
The partnership will additionally include player appearance at Garmin events throughout the campaign.
“Based in the same city but both recognised around the world, our shared values around innovation and high-performance offers the perfect foundation for this partnership,” said Greg Baker, Chief Revenue Officer at Southampton.
“This is an exciting new commercial opportunity for us, and we look forward to working with them throughout the season.”
Jon Oliver, Managing Director at Garmin UK and Ireland, added, “After an exciting run to the quarter-finals of the Carabao Cup, we are looking forward to seeing the Garmin brand on the Southampton team’s shirts against Liverpool.
“We are passionate about supporting our customer’s health, fitness and wellbeing goals so to partner with Saints again is a natural fit for us.”
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