Southampton have announced the launch of Turf, a new creative design agency.
Having previously operated within the Premier League club, ‘Turf’ will now offer its range of creative services to external clients, specialising in building brands and developing campaigns.
Turf will provide a range of services across branding and identity, art direction, graphic design, content creation, brand strategy, and web design.

The new studio will aim to support local businesses, and will aim to serve a broader audience beyond football.
Ashley Kirby, Brand and Creative Lead for Southampton Football Club said:
“Turf represents a new chapter in how we connect with our fans, partners, and the wider community through bold and imaginative storytelling,” said Ashley Kirby, Brand and Creative Lead at Southampton.
“This is more than just a creative venture – it’s a platform to share the spirit of Southampton FC with the world in a fresh and exciting way.”
Stay up to date with the world of sports business by subscribing to the Sport Industry Daily.