Shorts: Southampton, William Hill, Formula E
Southampton FC have secured a partnership with Ebury.
The global financial services firm will become the club’s official fintech partner until the end of the 2024/25 season, with Saints becoming the most recent addition to Ebury’s sports portfolio which already includes Rangers, PSV Eindhoven and AS Monaco.
Ebury will support the club through their global financial operations and the wider Hampshire SME community. As part of the partnership Ebury will also have access to LED and big screen advertising around St Mary’s Stadium.
Dave Driver, Southampton Football Club’s Finance Director said, “By sharing expertise and fostering collaboration, we hope to drive growth and success for businesses, both on and off the pitch.”
William Hill have sponsored County Handicap Hurdle at Cheltenham Festival 2025.
The highly competitive race will run over an extended two miles and is expected to feature a maximum field.
The sponsorship strengthens William Hill’s partnership with The Jockey Club, building on their role as the official betting partner of the Randox Grand National Festival and their involvement in the Formby Novices’ Hurdle on Boxing Day.
The bookmaker will also sponsor five races at Cheltenham’s season-opening Showcase meeting this weekend.
Racing greats, Nick Luck, Sir AP McCoy, and Barry Geraghty will host a preview event at The Centaur on William Hill Showcase Saturday.
William Hill’s has previously sponsored the Festival Trophy Handicap Chase and the Supreme Novices’ Hurdle.
Daryl West, William Hill’s Head of Media and Sponsorship, said, “As William Hill celebrates over 90 years in the industry, we’re embracing our heritage and being part of horse racing’s biggest days is something we’ve done throughout our history. Racedays don’t come much bigger than Gold Cup Day, so we’re delighted to be a part of it and back at the Cheltenham Festival in 2025.”
Nissan Formula E team has sealed Reflo as official teamwear and apparel partner.
Sustainable sportwear brand Reflo are set to supply Nissan Formula E with their apparel for season 11 and 12.
The deal starts from the first race of Season 11 and will see drivers and team members sport Reflo training and performance wear.
The same range, worn by Nissan Formula E Team drivers Oliver Rowland and Norman Nato will also be available to purchase on November 18th.
Rory McFadyen, Reflo Co-Founder, said, “This is such an exciting partnership for us. Not only are we extending our presence in the all-electric carbon net zero sport of Formula E but doing so with a team that maintains exceptional principles and pedigree in the championship.”
London Marathon Events (LME) have cemented a decade long partnership with Enthuse.
The long-term agreement expands on the previous partnership that started in 2022, which resulted in more than £60m raised for charities through Enthuse’s official platform for the TCS London Marathon.
Within this deal, Enthuse will become the official online fundraising partner across LME’s event portfolio, including the Bath Half Marathon, Brighton Marathon Weekend, TCS London Marathon, The Big Half, Swim Serpentine, Vitality Westminster Mile and Vitality London 10,000.
Additionally, Enthuse will be the online fundraising partner for all new LME events, as well as having a wider range of marketing rights.
Hugh Brasher, CEO of London Marathon Events said,“The first three years of our partnership with Enthuse has delivered a great service and raised more than £60 million for our charity partners.
“We look forward to raising more record-breaking sums on Enthuse over the coming decade.”
Two Circles expand partnership with Professional Triathletes Organisation (PTO)
Two Circles first joined forces with PTO in 2022 and have since extended their existing relationship to include partnership sales of the new T100 Triathlon world Tour.
Two Circles will now oversee the partnership development for the global seven-leg T100 Triathlon World Tour.
The PTO’s mission to broaden the reach of long-distance triathlon has already delivered a global TV and streaming audience of 24.6 million across three races in 2023.
Gareth Balch, Two Circles CEO said, “We were very vocal about how we leapt at the chance to work with the Professional Triathletes Organisation when we started with them a couple of years ago.”
IRIS Sport Media extends into Asia with senior appointments
UK based, IRIS Sport Media has appointed Tricia Chuah as their Media Rights Director, responsible for sales and business development across the region.
In addition to Chuah’s appointment, IRIS has added to its executive team with Tom Barnes joining as Broadcast Services Director, and Filippo Guidolin as Account Director.
Toby Arub has also been appointed as Senior Rights Manager, with a focus on betting properties, while Gigi Triplett joins as Corporate Development and Strategy Analyst.
Nottingham Forest netball ink Flyhawk as official on-court kit partner
This partnership will run throughout Forest’s first season in the Netball Super League and Netball Premier League.
Included within this deal, Flyhawk will provide bespoke kits for Nottingham Forest’s first team in the Super League and all pathway teams in the Netball Premier League.
The new partnership will see both teams’ step onto the court in dresses designed to enhance performance and support Forest to compete at the highest level.
Flyhawk will supply both home and away dresses and warm-up shirts, with the first ever Forest dress to be unveiled ahead of the upcoming season in March 2025
Racecourse Media Group appoint Nick Mills as Chief Executive
Mills transitions from his role as Chief Commercial Officer at RMG to takeover from Martin Stevenson who led the business for over a decade.
Having previous over 20 years’ experience in horseracing, Mills will start in his new position as of November 4th.
Mills said, “While the racing industry undoubtedly faces some challenges ahead, I firmly believe that now is an incredibly exciting time for the business with more opportunity for innovation and growth across our platforms than ever before.”
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