Space Appointed For Uefa Euro Trophy Tour
Space has been appointed by UEFA, the governing body for European football, to design and build an interactive experience for football fans.
The creative agency will bring the experience to French and international fans leading up to the 2016 UEFA European Championship: the UEFA Euro 2016 Trophy Tour.
The UEFA Euro 2016 Trophy Tour will take place from 1st April to 9th June, visiting 25 French cities, including the ten host cities, and with 300,000 visitors expected.
David Atkinson, managing partner, Space, said: “During the summer of next year every eye in Europe will be on France for UEFA Euro 2016. UEFA is keen to ensure that people across France understand the history, excitement and possibilities inherent in one of the world’s biggest sporting events.
“Our role is to define and create the Trophy Tour experience, which will be a really important part of the build-up to Euro 2016.”
The UEFA Euro’s 2016 will be the 15th tournament for men’s national football teams organised by UEFA. It will be held in France from 10th June to 10th July 2016.
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