Spar Extends European Athletics Sponsorship
Spar International has extended its principal sponsorship deal with European Athletics, originally signed in 1996, until 2016.
As part of the deal the supermarket brand will receive extensive branding across European Athletics events up to the 2016 European Athletics Championships which will be taking place in the city of Spar’s headquarters, Amsterdam.
Spar’s logo will feature alongside the track on athletes numbers and within all marketing and communications material from European Athletics.
Hansjörg Wirz, president of European Athletics: ‘We are very pleased that Spar will continue as our main partner through till the end of 2016. The support that they have shown athletics over the years has been of immense importance to us. With the invaluable contribution of Spar, we will continue to work hard to reach an even stronger position for athletics in Europe.’
Dr Gordon Campbell, international managing director at Spar, added: ‘European Athletics events are a great platform for building the Spar brand worldwide. We are very much looking forward to the next European Athletics Championships in Zurich in 2014 and then Amsterdam in 2016. Through our partnership with European Athletics, the SPAR brand is closely aligned with dynamic people competing at the pinnacle of their sporting careers on the continent.’
