Spar Renews European Athletics Deal

Food retailer SPAR has extended its sponsorship deal with European Athletics for
a further four years until 2011, covering all of the sport’s major championships
in the region.

The new contract will begin on 1st January 2008 and incorporates principal
sponsorship rights to the European Athletics Championships 2010; European
Athletics Indoor Championships 2009 and 2011; and the European Athletics Indoor
Cup 2008 and 2010 amongst others.

SPAR’s sponsorship recently covered last year’s European Athletics
Championships in Gothenburg, which were seen on television by nearly 1 billion
people throughout the world, as well as the same event in Budapest (1998) and
Munich (2002). 

In addition to its tie-ups with these major athletics events, SPAR is also
the title sponsor of two annual events: the SPAR European Cup and the SPAR
European Cross Country Championships. 

SPAR has been involved with European Athletics for more than 11 years and is
the organisation’s principal sponsorship partner.