Spar Unveiled As National Partner For Indoor Champs
SPAR has been announced as a national partner for the IAAF World Indoor Championships Birmingham 2018.
As part of the agreement SPAR will provide the workforce and volunteers with packed meals and will also supply SPAR own label wine at the hospitality events associated with the Championships.
SPAR joins Birmingham Airport and Toyo Tires as a national partner for the Championships, which will be held at Arena Birmingham from the 1st to 4th March. The Championships will be the first time any country has held the outdoor and indoor world championships back to back, following London’s staging of the IAAF World Championships last year.
SPAR recently announced a three-year sponsorship deal with British Athletics that provides wide-ranging support to athletics, through to the end of 2020. As part of that agreement, SPAR became the title partner of the British Athletics Indoor Championships for the next three years and the 2018 edition of this event was held in Birmingham earlier this month.
Championships director, Joan Durose, said: “We are delighted to welcome SPAR as a National Partner for the IAAF World Indoor Championships, as they have such a strong track record in supporting athletics. It is important that our workforce and volunteers are fed well, while on duty, so we are especially grateful to SPAR for providing healthy meals for those people working at the Championships.”
Debbie Robinson, managing director SPAR (UK), said: “We are proud to be part of such a prestigious event and fully support the Great Britain and NI team as they compete on a global scale. It gives us the chance to work hand in hand with British Athletics providing healthy and nutritious SPAR brand products alongside sports and activity – everyone’s a winner!
“Being a National Partner for the IAAF World Indoor Championships is also a great opportunity to show our support to all athletes in the communities our stores serve, as well as those who’ve coached, supported, volunteered and cheered them on.”
The IAAF World Indoor Championships Birmingham 2018 is jointly organised by Birmingham City Council and British Athletics on behalf of the IAAF (the International Association of Athletics Federations).
