Spartan Lands As New Official Partner Of Sport Industry Nextgen
Spartan, the world’s leading obstacle race brand, has been announced as the new – and first – Official Fitness Partner of the Sport Industry NextGen programme, bringing both its renowned physical challenges and motivational leadership philosophy to the initiative.
The endurance event organisation joins Sport Industry NextGen programme as the 2020 cohort prepare to meet for the first time ever.
During the year-long programme, the Sport Industry NextGen Leaders will participate in the Spartan Stadion Corporate Challenge, which sees the obstacle race take place around England Rugby’s Twickenham Stadium on the 4th December.
Sport Industry NextGen particularly aligns with Spartan X, the organisation’s new corporate leadership offering, which will aim to transplant the motivation and resilience involved in completing a Spartan race to the world of business. Spartan is built on the ethos of Founder and CEO, Joe De Sena, who has converted his own inspiring story into the success of the races and the Spartan brand as a whole.
Now in its fifth year, the 2020 Sport Industry NextGen programme will begin on 30th January with the Development Afternoon, where the diverse cohort will meet with the Sport Industry NextGen Coaches before uniting with their fellow alumni from the previous editions.
Spartan Founder and CEO, Joe De Sena, said:
“We’re excited to collaborate with Sport Industry Group in 2020 to support their all-important Sport Industry NextGen programme. It was an easy decision to make, with the initiative resonating well with our core values as a business; we too aim to instil resilience, strength of mind, and self-belief through our events, whilst also promoting the importance of leading a healthy & active lifestyle. Achieving the impossible is in our DNA and we can’t wait to impart that on the 2020 Sport Industry NextGen cohort when they join us later this year for our Spartan Stadion at the iconic Twickenham Stadium. Overcoming the challenge of our obstacles is only the start!”
Alex Coulson, Sport Industry Group Managing Director, added:
“We believe strongly in giving a platform to the best talent in the industry, irrespective of age or years of experience, inspiring them to become the best versions of themselves – an idea that is shared by Spartan. Together, we look to build individuals up and nurture them as leaders and the addition of Spartan to the Sport Industry NextGen programme brings a real prestige. Through the Stadium race, Sport Industry NextGen Leaders will challenge themselves physically but it’ll be incredible to see how they also take the lessons learnt from the course and bring them to their careers – it’s a multi-dimensional partnership.”
