Spartan Selects Keep Communications

Global event brands Tough Mudder and Spartan have appointed London-based communications agency Keep Communications as their PR and communications agency for the UK.

The agreement will see Keep Communications extend its partnership with the adventure brands, handling all PR and comms for the UK market, including 14 nationwide events this year which welcome thousands of participants. 

Keep Communications has been working to drive awareness of the events amongst new and existing audiences to increase ticket sales and credibility, whilst handling the trade and commercial partnership announcements for the global brands.

Director of Keep Communications, Matt Williams, commented, “Tough Mudder and Spartan emulate exactly what we’re about at Keep Comms – pushing boundaries, building communities and seeing what’s possible. We have loved building the brand with Matt Brooke and the team for a number of years and are delighted to keep working with them during the 2022 season.” 

Keep Communications, which provided PR and comms across the sport, fitness and wellbeing space, only launched in 2019.