Speed Expands Senior Team
Speed Communications has added to its senior team with the promotion of Amanda Calder-McLaren (née Ellison) to director of fitness & lifestyle.
In a role alongside director of sport Belinda Moore, Calder-Mclaren will be responsible for driving Speed’s growth in the fitness sector and specifically the development of Speed’s sport & fitness division in the US and European markets.
The agency works with a number of clients in the fitness sector including Technogym, The North Face, Monster, Wahoo and Mission Athlete Care.
Managing partner Kate Bosomworth commented: “Amanda has been at Speed for five years and has been a key player in building our client base in the fitness arena. With unrivalled knowledge and over ten years’ experience in this sector, this was a natural next step for the agency and Amanda. I know many in the industry will be delighted for her as am I.”
Amanda Calder-McLaren added: “It is a really key time for the fitness industry, with an increased focus on active healthy lifestyles becoming more desirable and accessible. However, more needs to be done, creating strong communications campaigns that really engage and excite people, to drive participation and inclusion, ultimately growing demand for the industry globally.”
Both Belinda and Amanda report into founding managing partner Kate Bosomworth.
