Worldwide swimwear brand Speedo, has appointed Mark Wyatt as its new UK commercial director.
Wyatt has been working as managing director of Sodastream and has previously worked in a number of senior leadership and commercial roles.
David Robinson, Speedo CEO commented: ‘we are delighted to have Mark on board. He is an experienced and innovative senior leader with an outstanding track record in developing businesses in a diverse range of markets, products and cultures, particularly within tough trading climates.”
Mark Wyatt added: ‘Speedo is an iconic, world-renowned brand and I relish the challenge of developing its UK growth and brand presence through a variety of commercial routes, in conjunction with the Speedo UK management team’.
Wyatt replaces Tim Ives who has become the European business development director for the company.