Speedo Extends British Swimming Deal

Speedo has announced that it will continue its sponsorship partnership with British Swimming until 2016, signifying the longest association ever between the country’s sport and a swimwear brand.

On the back of an already successful four-year deal, Speedo will remain British Swimming’s official partner and will exclusively provide swimwear, apparel and equipment to both elite and development teams in all aquatic disciplines; including swimming, diving, water polo, synchronised swimming and disability events.

The new partnership will also focus on the grassroots aspect of the sport. Speedo will continue to be involved with the National Teaching Plan for Swimming and the Kellogg’s ASA Award Scheme, which awards over 2m badges each year.