Speedo Teams Up With Misfit For Swim Tracker

Misfit and Speedo have teamed up to launch a new activity, swim, and sleep tracker, Speedo Shine.  

Speedo Shine will initially be available in retail exclusively at Apple stores worldwide from September, as well as on misfit.com and Speedo’s online stores.

Speedo Shine features proprietary lap counting algorithms embedded in the device’s firmware to track a swimmer’s lap count and is designed to work for all stroke types.

The product syncs with the Misfit app for iOS and Android and displays laps and swim distance, along with calories burned and points earned. The device will soon also work with Speedo’s swim tracking app, Speedo Fit.

Speedo Shine is endorsed by elite Speedo athlete and fitness ambassador Missy Franklin, who commented: “For many people, the most difficult part of swimming for fitness is keeping track of laps and the Speedo Shine eliminates that challenge.

“With the Speedo Shine, you can focus on getting the most out of your water workout and it’s also a great looking accessory to wear.”

Like the original Misfit Shine, the Speedo Shine is waterproof to 50 meters and also tracks walking, running, cycling, as well as light and deep sleep, and never requires charging.

Jamie Cornforth, vice president of product and marketing at Speedo International added: “Speedo’s purpose is to inspire people to swim. The new Speedo Shine is a big step forward and will give swimmers the information they have always wanted, the ability to accurately track their laps, distance, calories and time.

“The new Speedo Shine also allows swimmers to take this information and seamlessly add it to their wider fitness data, providing an accurate and complete view of their total health and fitness regime. Swimming has always been a great way to improve your health and fitness, the Speedo Shine will now make swimming an even more valuable and effective experience.”