SPFL Scores Premier Deal

The Scottish Professional Football League (SPFL) has announced a new broadcast deal with Premier Sports.

The agreement, which commences at the start of the 2024/25 SPFL season, will see pay-television channel Premier Sports show 20 live and exclusive Premiership matches each season.

The news follows the extension of Scottish football top-flight’s contract with Sky Sports in 2022, which saw Sky securing the rights to show up to 60 live Premiership matches per season.

The SPFL and Premier Sports have now signed a five-season contract for Premier Sports to show 20 matches across the UK and Ireland.

Premier Sports acquired the rights as part of a ‘competitive bidding process which attracted multiple bidders.’

SPFL, Group Chief Executive, Neil Doncaster, said, “This is tremendous news for SPFL clubs and supporters alike and means that up to 80 Premiership matches will be broadcast live next season across Sky Sports and Premier Sports. This will be the highest number of live matches ever broadcast from the Scottish Premiership.

“With Premier Sports already having the rights to the Premier Sports Cup and Scottish Cup, they have cemented their place as a key broadcaster of live Scottish football.

Michael O’Rourke, Founder of Premier Sports, commented, “We are delighted to strengthen our Scottish football offering to fans in what is a hugely exciting time for Scottish football at both club and international level.  

“The addition of the Scottish Premiership means we are showing more Scottish football than ever before and we’re looking forward to broadcasting games and storylines from one of Europe’s most exciting and passionate league for the next five years.”