Sponsor Boost For Limelight Sports Events

Race the World and London Duathlon – both owned and run by mass participation sport engagement agency Limelight Sports – are to be sponsored by online cycling store, Wiggle.

The world’s largest duathlon has secured headline partnership ahead of the 2015 event, and sees the run/bike/run event re-named Wiggle London Duathlon.

London Duathlon will celebrate its 11th anniversary this year since it first took place in 2005, and will be taking place on 20th September. In 2014 a record 3,500 athletes registered for the multi-sport event.

Race the World will be receiving full support from dhb, Wiggle’s own brand, as official bike wear supplier as well as Wiggle Nutrition as official nutrition supplier to take riders across the US this November.

Race the World is a global race which gives both male and female amateur athletes the opportunity to take part in the challenge by becoming members of cycling teams that will compete in a race across America this November.

Bastien Hibon, marketing director of Limelight Sports commented: “We are delighted to have secured such a wide ranging agreement with Wiggle.  Their reputation and position in the marketplace adds significantly to both London Duathlon and Race the World. 

“These innovative events are owned by Limelight Sports and partnering with Wiggle will bring the joint passion of our two companies to help inspire and support everyday people to achieve their best as well as helping to redefine sport and make participation sport personal”.