Sponsors Sign Up To World Swimming Champs

The FINA World Swimming Championships, to be held in Manchester next April, has
announced a raft of new supplier partners for the event.

Deals with Kelloggs, Pure nightclub, GMG Radio, Serco and Northern Rail have
all been brokered by Fast Track, the sports marketing agency handling the
commercial sales for the championships, with the brands becoming official
supplier partners for the event.

The new deals join the previously announced tie-up with the Manchester
Evening News, ensuring a significant number of sponsors for the Championships
which is the first major global sporting championships to be held in Manchester
since the Commonwealth Games in 2002 and the UK’s biggest swimming event since
the 1948 Olympics.

With just under six months until competition begins in earnest at
Manchester’s M.E.N Arena from Wednesday 9th April to Sunday 13th April, Fast
Track are also in talks to fill the remaining commercial opportunities,
particularly the only two available at national partner level.

The FINA World Swimming Championships will see 650 athletes from 120
different countries taking part over the 5 days of competition.