Sport 24 Lands World Cup Coverage
Sport 24 has agreed a deal with FIFA to broadcast the FIFA Women’s World Cup 2023 in Australia and New Zealand.
The IMG-owned airline and cruise-liner channel will show more than 90 hours of live coverage across 64 matches from this year’s tournament, which will take place between 20th July and 20th August 2023.
This deal adds to Sport 24’s growing international rights portfolio and recent coverage of FIFA tournaments, including the FIFA World Cup Qatar 2022, Rugby World Cup 2023, ICC Men’s T20 World Cup 2022, as well as the upcoming ICC Men’s Cricket World Cup 2023.
Launched in 2012, both Sport 24 and Sport 24 Extra are produced from IMG’s production HQ at Stockley Park, near London’s Heathrow Airport. Sport 24 also shows live action from the Premier League, UEFA Champions League, NBA, NFL, Formula 1, golf’s majors and tennis’ grand slams.
Richard Wise, SVP, Content and Channels for IMG’s media business, said, “Off the back of our best ever FIFA World Cup coverage, we’re delighted to add more thrilling international football to our global rights portfolio for our airline and cruise ship partners.
“The FIFA Women’s World Cup is set to be a global spectacle and now passengers can watch the very best sporting action even while travelling.”
The FIFA Women’s World Cup Australia & New Zealand 2023 will be the first edition that will be held in the Southern Hemisphere and co-hosted by two countries. The opening match will be contested between New Zealand and Norway at Eden Park in Auckland/Tāmaki Makaurau, with defending champions the United States kicking off against Vietnam in the same stadium two days later.
