Shorts: Declutter & Do Good, Dazn, The New Saints

Over 6,000 items of pre-owned sports kit have been collected as part of Visa, David Lloyd Clubs and Kitround’s ‘Declutter & Do Good’ campaign.

The three-way partnership has seen David Lloyd Club members and Visa athletes, including Chelsea and England footballer Fran Kirby, donating old sports kit that will be uploaded and sold at sports clothing marketplace Kitround.

100% of the list price of all ‘Declutter & Do Good’ donated items will be donated to three key beneficiary charities – Football Beyond Borders, Youth Sport Trust and London Irish Foundation – with Visa will donating an additional £1 per transaction (up to £20,000) to the cause.

Mandy Lamb, Managing Director, UK&I, Visa, said, “We are delighted to be part of this campaign and all of us at Visa are dedicated to championing inclusion and equality, on and off the pitch. Sports must be available to all, and this partnership is helping these youth charities with their important work, removing the barriers to sport for young people while highlighting the benefits of recommerce, encouraging people to take part in the circular economy.’

The UIM E1 World Championship has secured an international broadcast partnership with sports streaming service DAZN.

The new agreement, which includes distribution across DAZN’s free tier, will begin with the E1 Monaco on 27th and 28th July and run until the end of the electric powerboat series’ current season.

According to a statement, the multi-territory deal includes ‘Germany, Austria, Switzerland, Canada, Japan and Southeast Asia among other territories.’

Rodi Basso, CEO at E1 said, “We are delighted to be partnering with such an innovative and world leading sports entertainment organisation in DAZN, in our first ever season.

“It’s a credit to our new and innovative approach to racing on water, and the way we combine state-of-the-art technology together with sporting jeopardy to create an exciting and unique experience to sports and entertainment fans around the world.”

Shay Segev, CEO of DAZN Group, added, “DAZN brings fans the highest quality, premium sports content, and our deal with E1 marks another exciting addition to our portfolio of sports rights. We are pleased to bring the inaugural UIM E1 World Championship to a passionate audience, by leveraging our unrivalled global reach to bring the sport to more fans across the world.

“DAZN’s platform is uniquely placed to give audiences the sports experience they want. E1 and DAZN are linked by a joint ambition to engage the sports fan of future, using technology to build a sports ecosystem which provides innovation, excitement and growth.”

Cymru Premier champions The New Saints have renewed their partnership with Liverpool John Lennon Airport, which will continue as the club’s official social media partner.

Under terms of the deal, Liverpool John Lennon Airport will receive advertising across the club’s social media channels, as well as pitchside advertising space at the team’s 3,000-capacity Park Hall home ground.

Tom Woods, Marketing Manager at Liverpool John Lennon Airport said, “We’re delighted to be teaming up with The New Saints FC once more for the upcoming season, as they embark on yet another European campaign. Not only are we the closest international airport to the club’s Park Hall Stadium, but the move also pairs the Cymru Premier’s top team with the UK’s number one airport.

 “We have many passengers that travel from North Wales using Liverpool John Lennon Airport, so it makes sense to team up with one of the region’s most successful brands. We look forward to working closely with the club and their fans ahead of what we hope is another big year for the both of us.”