Shorts: Women’s Rwc, EFL Radio Rights, British Triathlon

World Rugby has confirmed that Ashton Gate, the home of Bristol Bears and Bristol City Football club, will host both semi-finals at next year’s Women’s Rugby World Cup. 

The quarter-finals will take place on the weekend of September 13^th and the semi-finals the following weekend, with the final and bronze final hosted at Twickenham.

The English Football League (EFL) has renewed its radio rights deal with TalkSport and the BBC until the end of the 2027/28 season.

The terms of the agreements include:

talkSPORT

• Exclusive live commentary rights, including:
• Sky Bet Championship – a minimum commitment of 130 live matches, with a maximum of 150 live matches
• Sky Bet League One & League Two – a minimum of 15 live matches, with a maximum of 15 live matches
• Sky Bet EFL Play-Offs – all matches across the three divisions
• Bristol Street Motors Trophy – 10 matches per season
• Non-exclusive live commentary matches, including:
• Carabao Cup – Up to 30 matches per season
• Non-exclusive rights to score flash updates across all three Sky Bet EFL divisions, the Carabao Cup and the Bristol Street Motors Trophy.

BBC

• Non-exclusive rights to score flash updates across all three Sky Bet EFL divisions, the Carabao Cup and the Bristol Street Motors Trophy.
• Non-exclusive right to transmit live match commentary of up to 25 Carabao Cup matches throughout the competition, including the Final, on BBC Radio 5 Live or 5 Sports Extra

Ben Wright, Chief Commercial Officer at the EFL said, “We’re delighted to continue working alongside talkSPORT and the BBC as long-time partners of the League and look forward to maximising the potential coverage for our Clubs, competitions and our radio partners.

“talkSPORT’s approach to EFL coverage over the recent years has been both innovative and engaging, bringing the storylines and drama of the EFL to fans. The new deal will not only continue that trend, but also sees a strong commitment to supporting the life changing work delivered by our community across England and Wales.

“The new agreement will also see the BBC continue its excellent coverage of the Carabao Cup, whilst also keeping supporters up and down the country informed on the latest EFL action on a match-by-match basis.  These are incredibly important components to keep all audiences informed of the action and jeopardy witnessed week-in, week-out across our competitions.”

British Triathlon has announced a new partnership with coffee machine supplier Franke Coffee Systems UK.

The partnership will create exclusive opportunities and giveaways for British Triathlon members, alongside showcasing Franke coffee machines at key sites.

Thomas Hall, UK Head of Marketing for Franke Coffee Systems UK, said, “The partnership between Franke Coffee Systems UK and British Triathlon is a perfect match. We have a unique opportunity to highlight the enjoyment of coffee and experiencing the moment by working with a leading sports federation.”

“We have seen a significant shift in the type and sector of businesses buying our coffee machines. Alongside companies looking to keep office employees energised and motivated throughout the workday, the number of enquiries from exercise facilities is on the rise.”

English Championship rugby club Bedford Blues has announced that cyber security business Intqual Pro has renewed its sponsorship deal of the club. 

Entering the second year as an official sponsor of the Blues, Intqual Pro will continue to be jersey sponsors for the Junior Blues and will also have its logo featured across all age groups and under the number on the men’ shirts. 

Gareth Alred, Chief Operating Officer, Bedford Blues, said, “With the financial challenges currently experienced by all Championship rugby clubs, we are extremely grateful to businesses like Intqual Pro who have committed their support of the club for next season. 

“We forged a relationship with Barry from his very first hospitality experience and his love of the game, club and community was obvious. We look forward to strengthening our partnership again this coming season.”