Shorts: Team GB, Mercedes F1, Extreme E

Team GB and ParalympicsGB have released the kits that British athletes will wear at the upcoming 2024 Olympic and Paralympic Games in Paris.

According to a statement, the ‘central design story’ of the adidas kit ‘celebrates the unique aspects of Great Britain, while encapsulating the fire of passion that burns within every athlete.’

Speaking during the launch of the new kit, Tom Daley said, “The pride and passion I feel when representing my country on the biggest sporting stage is second to none, so to unveil a kit that encompasses what this moment means is incredibly special. I cannot wait to proudly wear it in Paris this summer, alongside my fellow teammates.”

Jacqueline King, Design Director, Specialist Sports, adidas, added, “Our belief is that there is no greater demonstration of what it means to design for an athlete, than a tournament that showcases the breadth and variety of sport. Alongside the goal of supporting the athlete to perform at their best when the pressure builds, these collections seek to connect them to their home nations, via designs inspired by their individual national identities. These elements are brought together in a kit which is grounded in simplicity – resulting in a sleek, modern collection.”

The launch of Britain’s new ‘traditional’ Olympic and Paralympic team kit contrasts with the recent controversial England football kit launched by Nike, which shows an altered version of the St George’s Cross on the back of the collar.

The 2024 Summer Olympics kick off with the opening ceremony on 26th July and will conclude 11th August.

The Mercedes Formula 1 team has delivered record revenue of £546.5m for the 2023 fiscal year, according to the annual accounts of its owner, Mercedes-Benz Grand Prix LTD.

Mercedes is the first team in Formula One history to eclipse the £500m boundary, as revealed in the annual accounts of its owner, Mercedes-Benz Grand Prix LTD.

In 2023, the UK-based team saw its revenue increase by £71.9m in 2022.

Despite this Mercedes’ profit for the financial year was down slightly, decreasing from £89.7m to £83.8m.

The eight-time World Constructors’ champions’ Earnings Before Interest and Tax remained at around £113m for the second successive year.

Mercedes cited the rise in sponsorship income as a key factor for the overall increase in revenue.

Extreme E has announced that Chilean broadcaster Canal 13 has renewed its partnership with the series.

The extension means that the Santiago-based commercial station will continue to deliver a coverage of the off-road electric racing championship, including live race feeds, preview programmes and magazine shows.

Ali Russell, Managing Director, Extreme E, said, “I’m thrilled that we will continue to bring our sport-for-purpose series to Canal 13’s digital audience in Chile. Our broadcast package has gained immense popularity since its inception, which is evident from our impressive audience numbers.

“With Canal 13 on our territories roster, we can continue to share not only the thrilling race action that Extreme E provides, but also the broader messages of our championship around electrification, environment and equality.”