Sport Magazine Prepares App Release
Sport magazine is preparing the release of its first iPad app in August, the same month that its sister radio station TalkSport is relaunching its iPhone app.
Both apps will be free to download, according to TalkSport’s head of digital Ben Martin, and Android versions are expected to follow later this eyar.
The relaunch of TalkSport’s iPhone app means the advertising sales will be taken in-house.
TalkSport’s current iPhone app was built for free by content provider UBC last April in return for the right to sell advertising within the app on a revenue share deal.
TigerSpike, a personal media company, who has worked previously for The Economist and Time Out, will now develop the apps.
The new TalkSport app will incorporate social media feeds focused on the discussion points that come up on the station’s shows.
Nic Newman, EMEA managing director and head of strategy at TigerSpike, added: ‘Central to our strategy is creating an amazing user interface and user experience that will feel fantastic to use’.
