Sport Marks International Women’s Day
Halfspace Group, the London-based marketing and technology business, has marked International Women’s Day by announcing that is to sponsor Women’s Sports Alliance (WSA), the global platform designed to champion women’s sport.
Halfspace Group consultants will work with the WSA team to gather advanced data and intelligence on the global women’s sport fanbase to help shape marketing and commercial opportunities. WSA will also be offered working space at the Halfspace Group London HQ as a base in the capital.
Footballco, the football content and media business, has launched a new women’s football brand created to provide a community for fans called INDIVISA.
The service, which will cover the game from grassroots to the highest levels, will complement the group’s existing news coverage of the elite women’s game through its GOAL brand.
At the 2021 British Sports Journalism Awards, which took place last night (7th March), TalkSport and Sky Sports host Laura Woods won sports presenter of the year, while Chelsea Women manager Emma Hayes took the punditry award for her coverage of Euro 2020 with ITV Sport.
The latest round of the ShEsports Cup will take place in London today as the first-ever ShEsports Cup International Women’s Day Invitational is held.
The all-female EA Sports FIFA tournament, presented by PlayStation Tournaments, will see Co-Founder Rachel Stringer joined by professional gamers from across the globe, including FUTHeda, Lisa Manley and Sankhs. Ten players will battle it out for a share of the overall prize pool.
England’s Department for Education (DfE) has announced new funding for the Girls Competitive Sport contract, which was awarded to Sports Leaders Qualifications (SLQ) in November 2021.
Worth up to £980,000 over the next three years, the programme is designed to improve and increase opportunities for thousands of girls aged 8-16 to access competitive sport and sport leadership opportunities.
Southampton Football Club has reported a 63% increase in average game attendance for its women’s team. That comes on top of a 45% increase in season ticket sales, indicating a boost in appetite for the women’s game.
The club said the year-on-year increase can be attributed to several initiatives which promote women’s football and inspire more girls and women to take up the sport.
A special edition of the Official AFC Bournemouth Podcast features an interview with women’s team forward Becki Bath.
Bath recently scored a free-kick from around 40 yards, and tells the podcast that she is still waiting for £50 from a spectator who challenged her to hit the ball into the top corner from that distance.
Attend the 2022 Sport Industry Awards and support women’s sport in the UK at the same time with our special International Women’s Day promotion.
Image: Shutterstock
