Sportbible Partners With Sahara Force India
SPORTbible, the sports arm of the LADbible group, has signed a £1m partnership with Formula One team, Sahara Force India, beginning with this weekend’s Grand Prix in Monaco and running throughout the 2017 season.
The partnership will enable users of the popular sports platform – both the second largest sports site in the UK and the third largest in the globe – to provide exclusive content to their audience, including behind-the scenes access to the team.
As official partner to Sahara Force India, SPORTbible will also have exclusive access to the Sahara Force India team, including co-owner and team principal Vijay Mallya and drivers Sergio Perez and Esteban Ocon.
The content will reflect the SPORTbible mission to deliver a diverse range of sports-related news and content, with footage ranging from interviews between the team, to beachside challenges, including running races between drivers and other fun competitions.
We’ve got some exciting news… @forceindiaf1 @KingfisherBeer pic.twitter.com/GmB6bb6uiY
— SPORTbible (@sportbible) May 25, 2017
As part of the new agreement, the SPORTbible logo will also be included on the Sahara Force India cars.
Sahara Force India head to Monaco looking to continue its run of points in the previous 16 races, stretching the latter half of the 2016 season and the first five races of this season.
This partnership marks the latest in a growing number of sponsorship and partnership initiatives from SPORTbible. 2017 saw the media brand exclusively distributing the friendly football match played between national football teams of Brazil and Colombia to raise money for the victims of the air crash which killed 19 players from the Brazilian club side, Chapecoense.
Additionally, SPORTbible announced its first sportsperson sponsorship, with boxer Issac Chamberlain wearing a sponsored belt.
Arian Kalantari, co-founder & director of LADbible group, said: “We’re excited and incredibly proud to be partnering with Sahara Force India. There’s a great deal in common between our two businesses – they are young, focused and delivering results in a competitive environment, just like us. This £1m commercial deal allows us to deliver a unique angle on the world of F1 for the smartphone-first generation.”
Vijay Mallya, team principal of Sahara Force India, said: “We are delighted to welcome SPORTbible to the Sahara Force India family. They are an exciting brand, reaching out to engage a dynamic group of young fans who are going to shape the future of our sport. This partnership is testament to the growing appeal of our team with the younger generations, who identify with our can-do approach and our friendly, yet professional attitude.”
