Sportcel To Puff Up Pasty Strategy
West Cornwall Pasty Company is set to boost its involvement in sport by appointing Sportcel to run its sports strategy.
The brand has already edged into the world of sport with outlets at various major venues, but now the drive is to step up a gear, according to the brand.
Rugby World Cup and Celebrity Masterchef winner, Phil Vickery, is an ambassador for the West Cornwall Pasty Company and is the face of the ‘Raging Bull’ pasty (pictured above).
Chris Peck, chairman of the West Cornwall Pasty Company said: “We are really looking forward to working alongside Sportcel to grow and develop our presence in the sporting landscape.
“From huge, international tournaments to individual stadiums, we want to see West Cornwall Pasty Co. leading the way for innovative, quality food to enjoy whilst cheering on your team of choice. We feel that our morals as a company; ethically sourced ingredients, fine meats and a wide variety of options, sit well those that enjoy the excitement and pride of sport.
“We are really excited to pursue this avenue and hopefully see West Cornwall Pasty Co. at every major sporting event country-wide.”
Aidan Day, joint managing director of Sportcel added: ”We are delighted that West Cornwall Pasty Co. have chosen Sportcel to help develop their sports marketing strategy and increase brand visibility through consumer engagement in the live sporting arena.
“We are confident that our experience will help West Cornwall Pasty Co secure high profile partnerships across a number of relevant sports delivering a significant increase in awareness amongst the target audience as well as a measurable impact on revenues”.
