Sportech Snaps Up 4thegame.com

Football website 4thegame.com has been sold by digital agency Fast Web Media to gaming business Sportech for an undisclosed sum, adding to the latter’s portfolio of brands which includes the newly relaunched Football Pools.

4thegame.com, one of the most established football fan websites online, has 700,000 monthly unique users and an international customer base.

Sportech will also look to use the newly acquired website to cross sell and market the full complement of Sportech’s football games.

Under the new agreement, Fast Web Media will continue to provide their operational and creative expertise to 4thegame.com.