Sportfive Picks Up NFL Europe Contract

German sports marketing agency Sportfive has won the contract from NFL Europe to
market the governing body’s national sponsorships across the continent.

NFL Europe has appointed Sportfive as its exclusive marketing partner, a
contract that includes supporting the body with its regional team marketing and
handling the marketing of hospitality areas.

While Sportfive will look to market NFL Europe’s national sponsorships, the
regional governing body will continue to manage the actual implementation of the
sponsorships itself.

This weekend’s SuperBowl is expected to provide NFL Europe with a significant
springboard from which to further its fanbase with multi-million of marketing
investment supporting the broadcasting of the game across Europe.