Sportingbet Sponsors Test Match Grounds

Online gaming site Sportingbet has signed a deal to become the official betting partner of the English Test Match Grounds for the next two years as well as signing up Alec Stewart as a brand ambassador.

The sponsorship, brokered by the Essentially Group, will highlight Sportingbet’s inside cricket knowledge as part of an ongoing marketing push to fans throughout the summer.

The partnership will showcase the brand’s in:play offering and allow fans to bet live, ball by ball, minute by minute.

As the season progresses Stewart will keep fans up to date with the best betting tips from Sportingbet and on the ball cricket action through his weekly Sunday Mirror column.

As well as the cricket and ambassador partnerships, negotiated by Essentially on behalf of Sportingbet, the online gaming site has signed a deal with Sportsmedia and Sportsbeat.

These partnerships will provide Sportingbet-owned up to the minute cricket news to regional broadcast, print and online media.