Online gaming compay Sportingbet.com has agreed a new four-year partnership with Premier League club Tottenham Hostspur.? ?
The relationship will see Sportingbet.com become the club’s official gaming partner with a brand presence at White Hart Lane and within the club’s communications channels. ??
The new deal will be effective from the Club’s forthcoming Premier League fixture against Wolverhampton Wanderers on 18th September at White Hart Lane.?
?Football dominates Sportingbet.com’s business representing 65% of the group’s total sports betting revenue and it accepts over 42 million football bets each year.
Tottenham Hotspur is the second football sponsorship deal signed by Sportingbet this season and follows Sportingbet’s shirt sponsorship with Wolverhampton Wanderers and recently announced partnership with Leeds United.? ?
Sportingbet will use its partnership with Tottenham Hotspur and the assets it provides including hospitality and match tickets to engage with the club’s established fan base and build the brand further internationally. ? ?
The Sportingbet.com announcement follows a series of new commercial partnerships at Tottenham Hotspur including a new Barclays Premier League shirt sponsorship deal with Autonomy, a new shirt sponsorship for all domestic and European cup competitions with Investec and a four-year deal with travel partners Thomas Cook Sport.